(G)I-DLE Miyeon has been announced as the model for CJ Olive Young's makeup brand WAKEMAKE.
CJ Olive Young's makeup brand WAKEMAKE announced on the 12th that it had selected Miyeon of (G)I-DLE as its brand model.
WAKEMAKE is a makeup brand for young professionals who express themselves with their own colors and used Miyeon, who is showing remarkable performance not only on stage but also in entertainment shows with her unique confident charm, as its model.
They plan to begin activities in earnest with this spring campaign and convey the value of the brand, which pursues free color expression, to more consumers.
WAKEMAKE’s 2024 spring campaign Miyeon pictorial and advertising video, scheduled to be released on the 25th, can be seen on the brand's official SNS channel. In addition, WAKEMAKE, together with Miyeon, is carrying out various color marketing activities to meet consumers more closely.
A representative of the brand said, “Miyeon, who shows a variety of charms, from her confident appearance on stage to her cute and honest appearance on entertainment shows, was selected as a model because she fits the brand’s direction of expressing individual charms through a diverse color spectrum.”
“We look forward to delivering WAKEMAKE’s brand value beyond Korea to the global beauty market with our new model Miyeon,” they added.
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