Swiss luxury brand Bally has unveiled its 2024 SS campaign with global brand ambassador SEVENTEEN's Dokyeom.
This campaign presents minimal yet powerful pictorials and videos that put the natural sophistication of the Bally 24 Spring/summer collection at the forefront.
Dokyeom's natural yet intense mood in the campaign, which stands out for its contrast between a classic atmosphere and unique, unexpected elements, further solidifies the dual aesthetics that creative director Simone Belotti seeks to embody and reinterprets the brand's signature in a modern way.
In addition, Dokyeom caught people's attention by wearing leather items with Balinese heritage, including the season's representative 'Olam bag', delicately made plum loafers, and handmade scribe brogue shoes.
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This campaign highlights the intimacy shown through simple and repetitive visual expressions and a collection completed with elaborate tailoring, beautiful essential designs, and minimal accessories. Through this, Simone Bellotti reinterprets timeless design as a modern cornerstone of the 21st-century wardrobe. Meanwhile, Bally presented the second collection developed by creative director Simone Belotti at the 24FW Milan Fashion Week, which Dokyeom attended last month. The photographer of this shoot is Park Jong-ha.
Here are some of the fans' reactions:
GA dokyeom for Bally in 2023 and 2024 ❤︎ #도겸 pic.twitter.com/s3QjjT742f
— ⚔️🔆 (@kyeomiedaily) March 11, 2024
models are so lucky dokyeom chose to be an idol. insane face card, insane physique, insane style pic.twitter.com/WGj22kUK8q
— 🌻 (@qtdkyeoms) March 11, 2024
More modelling gig for dokyeom please look at how he slay 🔥 pic.twitter.com/Pfeq1m2ruw
— z | dokyeom 🐰🌻 (@leeseokyeom) March 11, 2024
face card no cash no credit pic.twitter.com/0J5MGucSw3
— 🌻 (@kyeomties) March 11, 2024
I love dokyeom in bally, their preppy-ish, casual chic clothes look so good on him 😚 pic.twitter.com/7NMuCyPDEp
— Ally (@ally1507) March 11, 2024
lee dokyeom, the face of BALLY pic.twitter.com/9hsyJTNtHv
— z ;🌻 (@do0kyeom) March 11, 2024
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