BLACKPINK's ROSÉ Reportedly Will Establish Own Agency for Solo Promotions

According to multiple officials, the four members (JISOO, JENNIE, ROSÉ, LISA) will focus on solo activities rather than full-length activities this year.

BLACKPINK signed a renewal contract with YG Entertainment, which has been with them since their debut, only for group activities last year. Regarding their activities, they officially announced that they would follow their own path rather than YG Entertainment.

Jennie starting on a new story with her own company, ODD ATELIER, and is still promoting global brands. She’s also one of the official cast for ‘Apartment 404’ while Lisa's solo activities abroad stand out more than domestically. Lisa also has launched her own company, LLOUD.

Moreover, Jisoo will embark on this solo journey through acting, appearing in the movie 'Omniscient Reader's Viewpoint', to be released in 2025. Reports note that the idol will focus more on acting. Additionally, according to some info, Jisoo will be joining Blissoo, an entertainment agency under her brother’s company.

As Rosé announced through her official SNS, she is expected to continue her active solo career for her music and ambassador for global brands.

It has been reported that Rosé is currently preparing to open a one-person agency. Rosé recently released a surprise 20-second solo song 'Vampirehollie' through an announcement on her Instagram broadcast channel. This song contains Rosé's unique voice along with the guitar melody. Rosé introduced, "'Vampirehollie’ is still a stage name, but it's a song I worked on last year," and expressed confidence, "I will work harder to come back in a better shape this year."

An official told News1, "It is expected that it will be difficult to see the entire BLACKPINK members this year," and added, "As we have just finished official activities as a complete group and are starting anew, I understand that all members have a great desire to take on a new challenge."

They added, "However, as the members are aware of the fans' expectations for the complete Blackpink group, discussions on this will occur periodically."

YG Entertainment also declined to comment on BLACKPINK’s activities as a whole, saying, "[We] think we will be able to talk about this later."

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